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We Build Companies

Experience our platform

We want to be the home screen of the world

Rocket Internet builds and invests in Internet companies that take proven online business models to new, fast-growing markets. Rocket Internet focuses on five industry sectors of online and mobile retail services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise, Home & Living and Travel. Its network of companies operates a variety of business models in over 110 countries on six continents with more than 36,000 employees at the end of 2015.

We help people use their smartphones to get what they need, any place, any time, offering the same world-class user experience in all markets.

Market opportunity

At Rocket, we believe the Internet is going further and faster into daily life than anyone imagined. Our goal is to capture the largest possible share of consumer online spending in our markets. We are targeting...

5.4 bn

Potential customers


Global mobile users


Our markets are complex, and we embrace that.

Transferring proven business models to new, underserved or untapped markets brings its challenges. We adapt to local habits, developing proprietary solutions that meet customers’ needs and circumstances.

As part of our global strategy, we have created Regional Internet Groups in Africa, Asia Pacific, Latin America and the Middle East in order to bundle local market and business model insights, facilitate regional commercial, strategic and investment partnerships, in particular with mobile telecommunication providers, enable local recruiting and sourcing and accelerate the regional rollout of our companies.

Infrastructure and last-mile delivery

We as entrepreneurs need to figure out how to adapt to local market conditions in order to accelerate the build-out of local supply chain and logistics networks in emerging market economies across the globe.

We build our own infrastructure to support each step of the e-commerce model. This gives us a competitive advantage, flexibility and speed to market. We operate our own warehouses, our own last-mile delivery fleets and our own private labels. We’re not just building online companies; underneath that, we’re building infrastructure companies that bring a consistent world-class mobile user experience.


We are not investors. We are builders.

We identify proven business models that focus on basic needs. We quickly build companies for these business models using highly standardized and optimized processes and then scale these companies to a leading position in our markets.

1. Identify
We continuously monitor customer behavior in our markets.
2. Build
Our functional experts from IT, SEM, SEO, BI, CRM etc. build companies from scratch.
3. Scale
We roll out companies to >110 markets and aim to scale them to #1 positions.
Global network of companies

We Focus on Online and Mobile Business Models
that Satisfy Basic Consumer Needs.

We identify opportunities, build companies
and retain ownership over time.

To build this global network of companies, in many complex markets, we have developed a unique platform. Our platform systematizes and accelerates the process of identifying, building and scaling Internet companies. This platform rests on four pillars.

Global infrastructure

We have more than 30,000 people on the ground in more than 110 countries across six continents. This global infrastructure lets us quickly build companies in complex markets at low marginal cost.

Standardized processes

We have developed a set of unique standardized processes that allows us to build and scale new companies in a repeatable and scalable way. We can launch new companies in less than 100 days.

Proprietary technology

Our proprietary technology gives our companies plug-and-play solutions, so they can focus on their business and local market.

Network of companies

We operate a network of companies. We share best practices and leverage synergies across our network, making our companies even more competitive.

Management Board

Oliver Samwer

Oliver Samwer was born in Cologne, Germany, in 1972. He holds a degree in business administration from WHU – Otto Beisheim School of Management. Upon graduation, Oliver and his two brothers founded in 1999. After the sale of to eBay Inc., he was Managing Director of eBay, responsible for Germany, Switzerland and Austria. In 2000, Oliver and his two brothers founded Jamba! AG, which was acquired by Verisign Inc. in 2004. In 2007, he founded Rocket Internet. Since 2014, Oliver has served as Rocket’s Chief Executive Officer. He is responsible for strategy development and implementation, business development and investor relations.

Peter Kimpel

Peter Kimpel was born in Freiburg, Germany, in 1968. He holds a degree in business administration from WHU – Otto Beisheim School of Management. Upon graduation, Peter began his career with Goldman Sachs as an Analyst at Goldman Sachs International London. Between 1992 and 2014, he held various other positions at Goldman Sachs, including Associate in New York/ San Francisco, Associate and later Vice President at Goldman Sachs in Frankfurt, where he was Managing Director from 2004 to 2006. Subsequently, from 2006 to 2010, Peter worked as Managing Director of Goldman Sachs International London, where he was promoted to Partner in 2010. In 2014, Peter left Goldman Sachs and became Rocket’s Chief Financial Officer. He is responsible for finance, investor relations, legal, risk & compliance and internal audit.

Alexander Kudlich
Board Member, Group Managing Director

Alexander Kudlich was born in Bonn, Germany in 1980. He studied business administration with a specialization in finance and accounting at the University of St. Gallen in Switzerland from 1999 to 2004 and graduated as Lic.oec.(HSG). In 2005, Alexander received a Master of Arts degree in philosophy from the University College London in the United Kingdom. He also holds a Master of Business Administration from the European School of Management and Technology. In 2005, upon graduation from the University College London, Alexander joined Axel Springer AG as the Assistant of the Chairman and CEO (Dr. Mathias Döpfner). From 2008 to 2011, he worked in various managerial positions in a group company of Axel Springer AG – the AG, including as Regional Managing Director for Asia Pacific and Central and Eastern Europe. In 2011, Alexander joined Rocket Internet. As Group Managing Director, he is responsible for operations, product development, technology and resources.

Leadership team

Central Management
Dr. Johannes Bruder
Christian Hardenberg
Regional Management
Sacha Poignonnec
Managing Director
Africa Internet Group
Jeremy Hodara
Managing Director
Africa Internet Group
Regional Management
Asia Pacific
Hanno Stegmann
Managing Director
Asia Pacific Internet Group
Regional Management
Middle East
Dr. Eyad Alkassar
Managing Director
Middle East Internet Group