Copywriter - Brand Marketing


Marketing | Berlin, DE

At HelloFresh, our mission is to change the way people eat - forever. From our 2011 founding in Europe’s vibrant tech hub Berlin, we’ve become the global market leader in the meal kit sector and inspire millions of energised home cooks across the globe every week.

We offer our meal kit boxes full of exciting recipes and thoughtfully sourced, fresh ingredients in more than 10 countries, operating from offices in Berlin, New York City, Sydney, Toronto, London and Amsterdam. Our more than 4,000 employees are the heart and soul of our highly international, fast-paced, and dynamic environment where innovation and smart, fast action is encouraged.

We want you to join us and help take HelloFresh to the next level - as a company in its growth phase this is a great time to join. Career and development opportunities are endless. We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

About the job

  • Translate the Global HelloFresh brand into performance-based messaging to reach relevant target groups and trigger conversion

  • Structure messaging and develop global communication for specific topics, e.g. positioning messages, benefit messaging, sustainability messages to apply throughout all marketing channels from banners to blog posts 

  • Conceptualize and write all international sustainability communications including the annual sustainability report; work closely with the Global Operations & Sustainability Team

  • Support countries in roll-outs of communication/messaging projects

  • Work closely with design teams to ensure 360° communication messaging

Who we are looking for

  • BS/MS from a top tier university in Communications, or another related field of study

  • Excellent skills in English copywriting

  • Experience in texting for Performance Marketing assets

  • Experience in structuring and writing comprehensive documents (e.g. Whitepaper)

  • Experience in sustainability communication is a plus

  • Manage cross-functional projects that involve a strong variety of stakeholders 

  • Ability to quickly grasp our product and consumer base

  • 3 years experience in a Communications-, Brand- or PR-manager role, ideally in the areas of food or tech

  • Hands-on experience project managing an initiative from start to finish. Achieves project goals while managing scope, time, quality and risk

  • Data-driven decision-making approach to target communication

  • Fluent English is a must-have, second language is a plus (German, French and Dutch)

What we offer

  • The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

  • A vibrant, international environment

  • A guaranteed steep learning curve & boost for your career

  • Competitive compensation

  • Sabbatical policy

  • Benefit from our selection of employee perks (significant reduction on your HelloFresh boxes, discount on the HelloFresh GO vending machines, free German classes, Geek Friday, discounts for our neighboring Fitness Studio & Urban Sports Club, annual budget for training and development initiatives, weekly Yoga Classes, Summer & Winter Party)