Head of Growth Marketing & Performance


Marketing | Egypt

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.

Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.

With over 3,000 employees in 14 countries spanning across 6 African regions, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. We are looking for talented people with a passion for Africa to join our team and embark on our exciting journey!

Main Responsibilities


The Head of Growth Marketing & Performance will be responsible to drive and govern effective end to end growth of the online marketing channels across: Paid Advertising channels (FB, GDN, SEM,..)CRM, SEO and Growth Hacking

You will need a deep understanding of what motivates a customer, how to reach them and how to increase retention. be strong enough to question and challenge the company processes and tools and, where appropriate, offer the best possible marketing solutions.

  • Present, justify and implement enhancements to the marketing processes in line with the company objectives and international best practices

  • Think strategically, identifying new opportunities 

  • Encourage a culture of innovation focused on adding value to the customer

  • Take ownership of deliverables and ensure they are to a high standard

  • Develop growth marketing processes, customer segmentation's, personas and cross-channel experiences

  • Lead the UX team to meet the business requirements.


Required Skills:

Desired background and experience skills

  • Outstanding understanding of e-marketing and delivery of business transformation

  • Proven experience in eCommerce projects from conception to post delivery, inside the company or as consultant working on behalf of a e-commerce client

  • Demonstrates ability to identify opportunities and has a customer-centred approach

  • Evidence of working to strict deadlines on multiple projects; independently or within a team

  • Coaching and development of members of the team


Expected personal skills


  • Action oriented and results oriented

  • Strong analytical skill

  • Strong inter-personal skills

  • Strong technical skills

  • Fast learner

  • Well organized

  • Resistant to stress

  • Very independent with a strong ability to go further than the expectations


We offer


  • A unique experience in an international, entrepreneurial, yet structured environment

  • An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet ventures

  • The opportunity to be part of a team full of talented people with the best backgrounds.