Head of Lifecycle Marketing


Marketing | Berlin, DE

At HelloFresh, our mission is to change the way people eat - forever. From our 2011 founding in Europe’s vibrant tech hub Berlin, we’ve become the global market leader in the meal kit sector and inspire millions of energised home cooks across the globe every week.

We offer our meal kit boxes full of exciting recipes and thoughtfully sourced, fresh ingredients in more than 10 countries, operating from offices in Berlin, New York City, Sydney, Toronto, London and Amsterdam. Our more than 4,000 employees are the heart and soul of our highly international, fast-paced, and dynamic environment where innovation and smart, fast action is encouraged.

We want you to join us and help take HelloFresh to the next level - as a company in its growth phase this is a great time to join. Career and development opportunities are endless. We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

About the job

The Head of Lifecycle Marketing will be responsible for defining and executing the customer lifecycle strategy to increase our customer engagement, customer lifetime value, reduce churn and maximize the monetization by upselling products to our customers. With the help of the analysts in the global BI and data science team, the role will seek to optimize the CRM performance extracting insight from customer data and defining intelligent segmentation, personalization and cross-channel communication. The role will be managing the central lifecycle and upselling managers as well as working with the Senior Director CRM to plan, test and optimize our activities across all CRM channel.

What we’re looking for

  • 4+ years of work in CRM or customer facing functions

  • Extensive experience in all aspects of customer life cycle management

  • Strong analytical and problem-solving skills

  • Data-driven and AB test champion, being able to convert data into high value business decisions

  • Previous experience in managing teams of 2-5 people

  • Excellent interpersonal and teambuilding skills

  • Strong written & oral communication skills

What we offer

  • The opportunity to work in one of the intellectually most demanding and impactful roles in Europe's fastest growing startup 

  • High level of responsibility from day one

  • Cutting edge technology, allowing you to work with state-of-the-art tools and software solutions

  • Competitive salary and benefits

  • Working with a fun, energetic and highly motivated team

  • Heavily discounted HelloFresh boxes

Are you up for a challenge?

Please submit your complete application below including your earliest starting date.