Content Lead Benelux


Marketing | Amsterdam, NL

At HelloFresh we love food and our mission is to change the way people eat forever. That change comes conveniently packaged in a box - a HelloFresh Box, filled with the best fresh ingredients. With our meal boxes with easy to cook recipes and fresh ingredients, we are driving change in the quickly evolving food industry. From developing our recipes to delivering the boxes - the customer is at the center of everything we do. Our aim is to make every meal a moment to look forward to, for everyone at the table. No surprise then that data is our friend and for us, learning never stops. We make quick but informed decisions and as a fast-growing company, we value flexibility and speed. 

HelloFresh needs you

For our young and passionate Benelux team in Amsterdam, we are looking for a Content Lead for the contentteam. As the Lead of the Content Team, you are part of the Communications & Brand team. You will lead a team of French and Dutch content specialists, community managers and a content analyst. Next, to that, you will be responsible for the content of all our communications in the Netherlands, Belgium, Luxembourg, and France. This means that every piece of text, whether it is a text for a marketing flyer, a recipe card, the website or an e-mail, goes through you and your team to make sure it is correct and on-brand. It also means that you need to be a great organizer and multitasker and can manage multiple projects at the same time. 

Your responsibilities:

  • Developing content strategies and understanding what role content plays in achieving the business goals of HelloFresh;

  • The development of all French and Dutch content: ensuring that HelloFresh’s narratives and messages are in support of the content strategies, making sure they are consistent across different channels (Paid Social, CRM, Community, Blog, print) and that the copy is well written and without any errors;

  • Manage all content on our own channels such as: Facebook, Instagram and our websites;

  • Developing KPIs and goals in order to measure, communicate and, optimize the performance of the created content;

  • Optimizing workflows and processes in order to maximize work quality, efficiency, and prioritization of content briefings, projects and campaigns;

  • Managing and coaching the content team (6 FTE);

  • Stakeholder management of different groups within the company: marketing channel owners, product managers, customer care team, designers and your counterparts in the global team.

Are you the perfect Content Lead Benelux?

You have more than 5 years of relevant working experience and you have strong communication and writing skills. As a strong communicator, you are decisive and know how to lead and to motivate the team to reach their goals. You are good at project management: you have the ability to balance multiple projects simultaneously and prioritize your workload. You enjoy working independently, as well as being a positive team player with the ability to plan, work with tight deadlines, overcome challenges, offer creative ideas and encourage others to share theirs. You are comfortable with working in a fast-paced, continuously changing, international environment and are confident in building good relationships with diverse internal customers and external stakeholders. You are fluent in English and in Dutch or French (preferably both). And, not that we need to mention it, you have a passion for good, fresh food.

What do we offer you?

  • Make a serious impact on our content and communication strategy and on the development of your team members;

  • A lot of learning- and development opportunities within a young and dynamic e-commerce company;

  • Freedom of idea and initiative, execution and implementation of your own ideas and initiatives;

  • You can make use of the company benefits, like food and fruit in the office, sports classes, such as yoga, boot camp, and boxing class. 

  • Next, to that, you also get a discount on the HelloFresh Box. 

  • And of course, you’ll earn a competitive salary.

Which steps do I need to take to get this job?

We take a look at your resume and cover letter. If we see a match, we will invite you within 5 working days for a video call to get to know each other. Are we still positive? We will schedule a face-to-face interview at our headquarters in Amsterdam. If both sides would like to proceed we will schedule a chat with our CMO as the last step in the interview process. We will schedule the interviews one after the other quickly, in order to let you know as fast as possible if you can start at HelloFresh!

Interested or questions?

Feel free to contact Ard-Jan via LinkedIn. Do you want to apply? Please click on the ‘apply’ button below and make sure to add your resume and cover letter in English.     

Disclaimer 1: Before applying please make sure you are eligible to work in the Netherlands, unfortunately, we do not sponsor any work visa or permits for this position. 

Disclaimer 2: Proactive talent acquisition from third parties will be ignored.