Head of Growth Marketing


Marketing | Amsterdam, NL

At HelloFresh we love food and our mission is to change the way people eat forever. That change comes conveniently packaged in a box - a HelloFresh Box, filled with the best fresh ingredients.
We are HelloFresh, the leading global meal kit company. With our meal boxes with easy to cook recipes and fresh ingredients, we are driving change in the quickly evolving food industry.

From developing our recipes to delivering the boxes - the customer is at the centre of everything we do. In seven years, we have become the leading meal box brand worldwide, with € 1.7 B revenues and over 5000 employees. The Benelux business unit plays an important role in the success of HelloFresh.
We are fast-paced and our success doesn’t come easily – we work hard for it and are very keen on building a strong brand and continuously grow our customer base through our marketing activities. Join us to continue building a fresh food global champion!

HelloFresh needs you

As the Head of Growth Marketing, you will have the opportunity to shape and improve HelloFresh’s acquisition strategy. You will play a vital role in all aspects of our paid marketing mix. You understand the importance of working cross-functionally, thrive in a fast-paced and ever-changing environment, and are genuinely excited to have a huge impact on our business. You will be responsible for growing our customer base in the Benelux.   

At HelloFresh, we love data! We experiment constantly, track and measure everything we do and base our actions on insights and data. As Head of Growth, you will play a key role in tracking business performance, analyzing campaigns and increasing our understanding of all our activities. You will address the complex challenges of marketing effectiveness, ROI, optimization strategies, customer behaviour and channel effectiveness.

We are looking for a highly versatile and well-rounded leader, someone who can create and drive strategy but also roll up their sleeves and get their hands dirty. It’s an exciting role allowing you to develop as manager of a young and eager team as well as build one of the biggest meal kit businesses in the world.  You are part of the Leadership team, together with our other heads of departments. You will report directly to our CMO for the Benelux/France.

What you will be responsible for 

Creating new business opportunities for HelloFresh in Benelux. You will be, with your team of more than 10 FTE’s, driving acquisition with localized plans for each market, growing our active customer base.

Manage different marketing channels from beginning to end (strategy, planning, execution, budgeting, analysis and optimization). This includes offline channels (field marketing, print, partnerships), and a broad range of online channels. For our online marketing activities, you will work together with our global team of channel experts in Berlin. 

Recruit, build and lead your team of (operational) commercial rock stars. You will be responsible to make your team perform at best, bringing in and retaining top talent and help execute on the day-to-day. 

Test and iterate to optimize. You test small and then scale (new) paid activation channels or activities. Together with our Marketing BI team, you will design, implement and analyze A/B split tests across all channels (offer, creative and CRO) to constantly improve the effectiveness of our marketing mix

Are you the perfect Head of Growth Marketing?

You are obsessed with growth and building plans while not being afraid to get your hands dirty. You are experienced in both offline as online marketing, with a proven track record of performance. Preferably in alike companies, in a fast-paced and extremely competitive environment. 

Able to think both strategically as well as be able to change direction quickly.  Proactive and enjoy coming up with new ideas and can explain your rationale. Experienced in making business cases, and able to understand how to prove the ROI of your ideas. 

A natural hustler with a contagious “can-do” attitude. Action driven and winning attitude. You have an entrepreneurial mindset -- proven to be self-motivated, self-directed, and eager to take ownership of ambiguous tasks to ensure success. 

A great communicator and a team player. You lead by example and have the ability to build relationships within our cross-functional leadership team and with external partners, lead and manage your own team, and create a hard-working but fun workplace. 

Strong in analytical thinking and data-driven mentality and strong business judgment. Able to roll up your sleeves and analyze data to pull key insights, and then lead your team to execute on those insights.

At a minimum, you have...

  • You have completed a university degree in Marketing, Business, Management or related fields with a strong academic record;

  • 8 years of experience in eCommerce, with a deep focus on acquisition at some point in a career;

  • Prior people management experience, leading preferably international team >5 FTE’s; 

  • Experience in project management dealing with internal (global) and external stakeholders;

  • A proven marketer who understands and has worked across the full DTC marketing funnel;

  • Has experience working in cross-border teams and/or in an international environment;

  • Have an in-depth understanding of the Dutch and/or Belgian market and have proven successes when working in a local marketing role for at least one of these markets;

  • Native Dutch or Belgian; and fluent in English. French is an advantage.

What do we offer you? 

  • The unique opportunity to have a serious impact on a growing and listed company;

  • A high level of autonomy, responsibility and ownership in your role and plenty of freedom for ideas and own initiatives;

  • An extremely steep learning curve and plenty of room for personal growth;

  • To work with a young, fun motivated and international team;

  • To work in a modern, spacious office in Amsterdam with excellent transport links and employee perks, like delicious lunches, discounted HelloFresh boxes, free yoga, boot camp- and boxing classes, monthly drinks and other team activities;

  • Competitive compensation.


Do you recognise yourself in this profile and do you want to find out more? Feel free to email Mara. To apply, fill in the form below and add your cover letter and CV in English. 

Before applying make sure you are eligible to work in the Netherlands, unfortunately, we do not sponsor any work visa or permits for this position.

* Acquisition based on this vacancy is not appreciated.