Head of Growth - Jumia (Open-ended )


Marketing | Dakar, SN

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.

Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.

With over 3,000 employees in 14 countries spanning across 6 African regions, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. We are looking for talented people with a passion for Africa to join our team and embark on our exciting journey!


As Head of Growth, you have the most strategic role when it comes to Jumia online strategy. You will be in charge of overlooking the overall achievement of marketing targets in the country.

Reporting to the Chief marketing Officier, you will manage online Marketing  budget, execute marketing initiatives and monthly action plans

The role also entails working on planning of major events including Black Friday, the largest E-commerce event of the year in Africa every year, since Jumia introduced the concept in 2014.


Job responsibilities

  • Daily performance follow-up

  • Guide channels owners to execute on battles such as repurchase & retention, increase the App usage, optimise efficiency.

  • Together with commercial team, define and plan weekly sales campaign.

  • Anticipate and evaluate issues as they arise by working in close collaboration with all teams and deliver plans to counter in line with the business targets.

  • Work in synergy with the marketing and commercial team to identify new growth opportunities.

  • Coordinate department/vertical specific reporting that will feed the marketing efficiency plan.

  • Build post-mortem campaign efficiency with channels owners.

  • Follow up on marketing effectiveness and ROI.


Requirements :

  • Proven work experience in the Digital field

  • Experience with online marketing tools and web-based technologies

  • Familiarity with Google Analytics is a plus

  • Excellent interpersonal and team management skills

  • Strong analytical skills

  • Ability to handle multiple projects.

  • Degree in Marketing, Digital technologies or relevant field


KPIs to evaluate success


  • Performance

    • Turnover

    • ROI

  • Customers  

    • # New customers

    • # Returning customers  

  • Traffic & Conversion

    • # Visits

    • App visits growth

    • Free channels conversion rate


We offer  :

  • A unique experience in an entrepreneurial, yet structured environment

  • The opportunity to become part of a highly professional and dynamic team working around the world

  • An unparalleled personal and professional growth given the challenges that we propose you to take