Performance Marketing Specialist

HelloFresh

Marketing | Toronto, ON

At HelloFresh, we want to change the way people eat. Over the past 7 years we've seen this mission spread around the world and beyond our wildest dreams. Now, we are the leading global company in the expanding online recipe kit delivery market. So, how did we do it? Our weekly recipe boxes full of exciting recipes and lovingly sourced, fresh ingredients have blossomed into a community of encouraged, energized home cooks that expands across the globe. We are one of the fastest growing meal kit businesses and are active and growing in 10 different countries across 3 continents. If you would like to join an energetic and highly motivated team and work in a dynamic, high-energy, high-growth field where you can really have an impact and make a difference every single day, then join us and become part of developing a global fresh food champion.


About the role:


We are looking for a Performance Marketing Specialist to join our Growth Marketing team at HelloFresh.  This person will be supporting our Digital Performance Manager to optimize online marketing channels, with a focus on those that leverage partnerships with 3rd parties (ex. Affiliates, Influencer marketing, podcast networks, etc).  They will be translating marketing strategy into channel plans & initiatives that drive growth KPIs (ex. Conversions, CPAs, ROI), and make recommendations on campaign launches, partners, and other levers to improve channel performance. 


 


You will:



  • Work closely with the Online Performance Manager to support key performance channels, including Affiliates, Influencers, and Podcasts with a goal of optimizing KPIs such as conversions, acquisition costs, LTV, and ultimately, ROI of each channel

  • Develop campaign ideas to deliver on targets, execute on plans, analyze performance, and recommend optimizations on your channels

  • Conduct research to source, vet, and analyze partners for potential collaborations

  • Create a robust and well organized database of talent / publishers / partners

  • Manage day-to-day communications with both Affiliate partners and Influencers, via both inbound requests and outreach, including coordination of product to partners for trial & review, and landing page creation

  • Compile, analyze and interpret data to identify marketing strategies, conclusions, and quantifiable business opportunities

  • Work with internal analytics resources to further enhance reporting and insights within and across campaigns


You are:



  • Organized – organizational skills, project management skills and ability to multitask are the foundation of everything you do

  • Creative— challenge conventional methods and open to new ideas

  • A critical thinker—Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems

  • Enterprising— seek to take up and start new projects. Able to achieve work with risk of failure

  • Driven for results— push projects to completion with a sense of urgency

  • Excited to work in a fast-paced environment with constant change


At a minimum, you have:



  • A Bachelors degree in Business, Marketing, Science, or a related field

  • 1-3 years of experience working in performance marketing, in a digital agency, or in an analyst role on a marketing team

  • Intellectually curious with an analytical and performance-driven mindset

  • Strategic & critical thinking – you get the bigger picture but like digging into the details

  • Understand key business KPIs for subscription e-commerce (CPA, LTV, CR, etc.)

  • A team player with a fantastic can-do attitude ("no" isn't in your vocabulary!)

  • Excited to work in a fast-paced environment with constant change

  • Strong proficiency in Excel 


Bonus points if:



  • You have experience working on a performance marketing team and/or experience working on Affiliate marketing

  • You're proficient in Google platforms, Tableau, third party analytics platforms and media attribution technology/methodologies