Social Media Specialist


Marketing | Berlin, DE

Rocket Internet, one of the most successful company builders in Europe, has launched a new venture: Franksmile. From offering operational support and partnering with entrepreneurs, to investing, Rocket creates market-leading companies, changing the way the world functions.

 Franksmile is about to revolutionize the dental beauty market by giving millions of people access to a million-dollar-smile at an affordable price tag using invisible aligners. Currently, we are assembling core high-performance international teams to drive our success. 

As one of the first employees, you will be part of an incredible start-up journey and a team that is driven, empathetic and dedicated towards success. You will play a major role in every decision, problem, and opportunity by being directly involved with the company's international roll-out. Together we can be phenomenal. 


  • Be at the center of a hyper-growth company 

  • Be able to build and not just fix things  

  • Huge learning potential  

  • Broad responsibilities and cross-functional opportunities  

  • Work with amazingly talented people 

  • Flat hierarchy and open communication 

  • Craft your own career 


  • Lead Franksmile’s social media accounts and oversee content strategy and implementation as well as influencer engagement

  • Be responsible for creating on-brand and exciting visual and written content for all owned social media channels

  • Create an environment of experimentation, innovation, and positive collaboration, to be constantly up-to-speed with the ever-changing social media landscape

  • Oversee strategy for Franksmile’s international expansion and ensure consistent content across all country social media accounts

  • Collaborate with design and writing teams to produce high-quality content

  • Deliver engaging content on a regular basis and inspire team members

  • Edit, proofread and improve social media content


  • Someone with 2+ years of experience in managing social media channels for a brand, both from a strategic and operational perspective

  • Familiar with influencer marketing with a particular focus on YoutTube and Instagram content creators

  • Solid in analytical skills (with a focus on key social media metrics and on the link between those metrics and ROI)

  • Curious about the world of social media and its potential and the main industry trends

  • Fluent in spoken and written English