Head of Performance Marketing


Marketing | Casablanca, MA

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.
Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.

With over 3,000 employees in 14 countries spanning across 6 African regions, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. We are looking for talented people with a passion for Africa to join our team and embark on our exciting journey!

We are looking for a  Head of Performance Marketing to join our Jumia Mall team in Casablanca. 

Your responsibilities will be:

The Head of Performance will be responsible to drive and govern effective end to end growth of the online marketing channels across: Paid Advertising channels (FB, GDN, SEM,..), CRM, Vouchers and SEO, including onsite / on-app UX, design and journey.

You will need a deep understanding of what motivates a customer, how to reach them and how to increase retention.

    Present, justify and implement enhancements to the marketing processes in line with the company objectives and international best practices

    Think strategically, identifying new opportunities

    Encourage a culture of innovation focused on adding value to the customer

    Take ownership of deliverables and ensure they are to a high standard

    Develop growth marketing processes, customer segmentation, personas and cross-channel experiences

    Lead the UX team to meet the business requirements.

    Manage performance marketing budget and optimize its allocation across levers providing highest ROI and customer growth

    Lead on customer acquisition initiatives, as well as reactivation campaigns aiming at enhancing customers' lifetime value

    Be both very operational when needed and very strategic when planning for next months

What we are looking for:

Expected background and technical skills:

    Outstanding understanding of e-marketing and delivery of business transformation

    Proven experience in eCommerce projects from conception to post delivery, inside the company or as consultant working on behalf of a e-commerce client

    Demonstrates ability to identify opportunities and has a customer-centric approach

    Evidence of working to strict deadlines on multiple projects; independently or within a team

    Coaching and development of members of the team

    Top Business Schools and Universities

    Strong analytical skills

    Strong inter-personal skills

    Strong technical skills related to digital marketing

    Fast learner

    Well organized

    Resistant to stress

    Action oriented and results oriented

    Very independent with a strong ability to go further than the expectations

    Curious and rigorous

    Growth Hacking mindset : testing, reviewing, changing all the time

 We offer:

    A unique experience in an international, entrepreneurial, yet structured environment
    An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet ventures