Chief Marketing Officer (m/w) - Talent Pool

Rocket Internet

Marketing | Berlin, Germany

Company Description

Rocket Internet incubates and invests in Internet companies with proven business models. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 28,000 employees. 

Job Description

At Rocket you help launching successful startup companies all over the world. Through this application, you will be proposed available positions compatible with your experience within the Rocket network.

The CMO is the full owner of the marketing strategy and deliverables. He/she will be managing a team of marketing specialists for all categories and channels.

Along with the CEO, the CMO is the key point of contact for top management marketing related decisions.

Eventually, the CMO is responsible for the organisation of marketing activities, the development and delivery of a fully integrated marketing strategy for the business.

What we expect from you

  • Identify our target and positioning

  • Set marketing objectives, strategy and action plans

  • Define a marketing strategy including online and offline marketing targets in order to boost our reputation, traffic, assortment and sales

  • Analyze KPIs and brand tracker

  • Analyze our positioning vs competitors

  • Manage marketing budget and diversify investments in a strategic way

  • Lead online advertising operations including display, SEM, SEO, community management, email marketing and PR

  • Lead offline advertising operations including TV, Radio,PR and events

  • Manage all communication partners (media agencies, design, production...)

  • Analyze online and offline campaign performances

  • Define a strategy to develop our presence on social networks and deploy action plan


  • Master's in top business or marketing schools

  • 5+ years professional experience in communication/marketing

  • Expert in marketing processes from planning to execution

  • Experience in digital and brand marketing

  • Strong management and interpersonal skills

  • Exceptional communication skills in English

  • Strong data analysis, strategic and communication skills

  • Very detail oriented

  • Ability to anticipate, structure and organize

  • Handle high pressure situations with ease

  • Finding simple solutions to complex problems

Additional Information

Working at Rocket means taking ownership from day one and giving everything for our projects to make a meaningful and sustainable impact. For our businesses to go from zero to launch, we remain focused while being confident. Our colleagues from more than 70 nationalities act as an interconnected team that exchanges across country borders to ensure maximum efficiency. We expect to win with every company we build and every action we take.