Paid Social Marketing Manager (m/f/d)

Rocket Internet

Marketing | Berlin, Germany

Company Description

Rocket Internet gründet und entwickelt internetbasierte Geschäftsmodelle. Unternehmen werden operativ und bei der Expansion in internationale Märkte unterstützt. Darüber hinaus investiert Rocket Internet strategisch in komplementäre Internet- und Technologieunternehmen weltweit, um das Unternehmensnetzwerk auszubauen. Der Fokus liegt dabei primär auf vier Industriesektoren im Bereich Online- und Mobile-Einzelhandel bzw. Dienstleistungen, die einen erheblichen Anteil der Verbraucherausgaben ausmachen: Food & Groceries, Fashion, General Merchandise und Home & Living. Rocket Internets ausgewählte Unternehmen sind in einer großen Anzahl von Ländern weltweit aktiv. Rocket Internet SE ist an der Frankfurter Wertpapierbörse notiert (ISIN DE000A12UKK6, RKET) und Teil des MDAX Index. Weitere Informationen finden Sie unter

Job Description

  • You will be responsible for driving app installs, customer acquisition and customer retention through paid social media campaigns e.g. Facebook, Pinterest, etc.
  • You will track, analyse and optimise the campaigns with tools like Smartly, Facebook Ads Manager, GTM in order to reduce acquisition costs and meet targets
  • You will manage the budget for your campaigns and report your results directly to the founders/CMO of our new companies
  • You will work closely together with all relevant departments of our new companies


  • You have 2+ years of Paid Social Media Marketing experience below your belt
  • You have 3+ years of marketing experience in a digital-driven company
  • You know the ins and outs of online customer acquisition, conversion and performance marketing
  • You have been using bid management tools intensively and find them indispensable to your success
  • You are able to get conversion optimization to a new all-time high by testing through A/B and multivariate experiments
  • You go above and beyond your work duties by staying up-to-date with the latest trends and best practices on Social Media Marketing
  • Hands on CRM experience is a plus
  • Fluency in written and spoken English, German is a plus

Additional Information


Rocket powers a global network of companies with unique reach, extensive resources and exceptional people. You’ll be based in Berlin, one of the world’s most exciting and dynamic cities. The Rocket Tower offers you high-end offices, a roof terrace, a free gym as well as free fruits, cereals and drinks. You’ll get access to our exclusive events (Rocket University, Hackathons, Parties...) and unique career opportunities across our network.


We at Rocket’s Recruitment Team would be happy to receive your application.