Rocket InternetMarketing | Berlin, Germany
Rocket Internet incubates and invests in internet companies with proven business models. It provides operational support to its companies and helps them scale internationally. Rocket Internet focuses predominantly on four industry sectors of online and mobile retail and services that make up a significant share of consumer spending: Food & Groceries, Fashion, General Merchandise and Home & Living. Rocket Internet’s selected companies are active in a large number of countries around the world with more than 28,000 employees.
At Rocket you help launching successful startup companies all over the world You set up marketing strategies for our incubations as well as being the knowledge/ sparring partner for our global network of companies. In addition, tailoring the products to consumer interest in our target countries will be of your focus. You will work closely with our industry partners at Google and Facebook and other service providers to ensure excellent support for our companies. You will report to the VP Marketing.
What we expect from you
Identify target and positioning of new incubations
Set marketing objectives, strategy and action plans
Analyze KPIs and brand tracker
Serve as knowledge partner to founders, CMOs, CTOs, CPOs of our companies
Support product optimization as well as market fit.
Manage marketing budget and diversify investments in a strategic way
Lead online advertising operations including display, SEM, SEO, community management, email marketing and PR
Lead offline advertising operations including TV, Radio, PR and events
Manage communication partners (media agencies, design, production...)
Expert in marketing processes from planning to execution
Experience in digital and brand marketing
Strong management and interpersonal skills
Exceptional communication skills in English
Strong data analysis, strategic and communication skills
Very detail oriented
Ability to anticipate, structure and organize
Handle high pressure situations with ease
Finding simple solutions to complex problems
Working at Rocket means taking ownership from day one and giving everything for our projects to make a meaningful and sustainable impact. For our businesses to go from zero to launch, we remain focused while being confident. Our colleagues from more than 70 nationalities act as an interconnected team that exchanges across country borders to ensure maximum efficiency. We expect to win with every company we build and every action we take.